Schedule a live demo and see why Sharp Approach has maintained its status as the market and technology leader for CRM in the Midwest for more than 10 years. Call 314.469.3565 or visit our contact page for more information!

What Is CRM?

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CRM (Customer Relationship Management) is the strategy, procedure and technology that helps organizations better manage customer relationships and client interaction. CRM allows a company to be perfectly informed about each customer and perfectly automated to operate at maximum efficiency.

To achieve a competitive advantage in today's economy, an organization must exceed customer expectations, maintain a low cost structure, and adapt to change faster than the competition. CRM technology helps a business exceed expectations, and it moves the company to the forefront in customer service.

Traditional business automation and legacy systems cannot adapt to change or access information quickly. Many, in fact, depend on costly, error-prone workarounds across multiple systems just to keep functioning. That is why more and more industry leaders are moving toward CRM technologies.

Sharp Approach offers integrated, affordable business management solutions built from the ground up using CRM technology to meet the immediate and long-term needs of small and mid-sized businesses. Partnering exclusively with industry giants Microsoft and Sage, Sharp Approach can offer its clients one of several among three main software elements:

Sales Automation. Allows sales reps to capture all necessary information during the sales process. The program can capture many different contacts on one account, manage many opportunities at one account, manage daily life with a sophisticated contact and calendar management system, and automates the reporting process. The software also generates quotes and proposals from within the system, configures complex sales and creates forecasts automatically.
Marketing Automation. Allows the company to capture and analyze specific information related to accurately targeting prospects, then create automated marketing campaigns based upon stored information. Each campaign automatically assigns leads to sales reps and automatically schedules follow-up activities. Campaign responses can be captured so that the lead can be followed through the sales cycle.
Support Automation. Allows your company to open a virtual service center that's open 24 hours a day, seven days a week by providing internet access to a knowledgebase of information based on all relevent customer data. Also gives a service and support team access to data for the purposes of tracking and responding to all incidents, defects, returns and other queries quickly.

Using CRM technology, Sharp Approach can provide customers and prospects with a seamless experience throughout the sales cycle.

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Sharp Approach, Inc. is a St. Louis business solutions company specializing in the installation and service of Customer Relationship Management (CRM) tools. For more than 10 years, Sharp Approach has maintained its status as the market and technology leader for CRM in St. Louis, Kansas City, and Chicago. Through its award-winning family of CRM products, including Microsoft CRM, Sage CRM, and SalesLogix, Sharp Approach provides a comprehensive suite of CRM applications to help enterprises of every size and industry throughout the midwest meet the complex challenge of managing and sharing information. With partner companies Dynamic Approach and Sharp Connection, Sharp Approach can also offer an all-inclusive library of business solutions that include website design, web hosting and corporate cultural strategies that will stimulate growth and productivity. For more information, or to schedule a live demo of any of our CRM products, please call 314-469-3565 or visit our contact page.